Having watched his late mum making homemade food from bacon butties to cakes and evenings meals, in awe for this whole life, and a having a huge love for food, Sam has ditched ditch a lifetime in sales for cooking!

Feeling like there wasn’t enough time in the day, with a high-pressured job, three children, rugby practice, swimming lessons etc, Sam started thinking about how to bring his mums amazing comfort food back. This is where ROOT was born!

Whether you’ve had a hectic day and time is not on your side or you’re not sure how to make that perfect Spag Bol. ROOT is the perfect base for comfort meals in 30 minutes! What’s even better, there’s no prep, no waste and you don’t have to buy loads of ingredients for 1 dish!